Volodymyr Shcherbachuk — Paid Ads & Performance Marketing

7+ Years Experience

€14M+ Revenue Generated

€250K Peak Monthly Spend

1800% Top ROAS Achieved

50+ Campaigns Managed

EU+US Primary Markets

Selected Work

Campaigns that
delivered real results

€14M+ Revenue Generated

50+ Campaigns Managed

6 Brands Scaled

← Drag to explore →

01 META · 6 MARKETS

Ticket.eu

Event Ticketing · Meta Ads · 6 countries

8.5× Avg ROAS

€22K Monthly Spend

4.1M Reach

02 META · EU

PHH EE

Fashion Marketplace · Meta Ads · EU markets

53+ Peak ROAS

€7.4M Revenue

€8.88 Avg CPP

03 META · 4 MARKETS

Wittchen

Fashion Ecommerce · 4 Markets

4 Markets

~6× Avg ROAS

20+ Campaigns

04 META · LEAD GEN

Bawaria Motors

BMW Dealer · Lead Gen · Meta Ads

zł14.62 Avg CPL

zł15.2K Total Spend

371K Reach

05 TIKTOK · NDA

Ticket.eu (NDA)

Event Ticketing · TikTok Ads · 145 campaigns

145 Campaigns

— Spend (NDA)

— ROAS (NDA)

06 META + TIKTOK

US Sports Camps

Sports Education · Meta + TikTok

17.35× Peak ROAS

3.9M Reach

$6.88 Avg CPP

07 META · LEAD GEN

911 Cosmetology Clinic

Beauty Clinic · Lead Gen · Meta Ads · 29 campaigns

29 Campaigns

Warsaw Market

RF+ Speciality

VOLODYMYR VOLODYMYR VOLODYMYR

Shcherbachuk Shcherbachuk Shcherbachuk

Background

Growth Marketing Specialist in Social Media

7+ years scaling businesses through paid social across e-commerce, lead generation, and brand growth. I combine creative strategy with deep digital analytics — structuring ad accounts from the ground up, leveraging LAL & RMKT audiences at every funnel stage, and rapidly identifying winning creative combinations that deliver stable ROI at scale. Experienced in DTC e-commerce, web subscriptions, and quiz funnels with full attribution across GA4, Hyros, Amplitude, Northbeam, and Meta Ads. Managing budgets up to $500K across EU and US markets. High proficiency in AI automation with Claude Code and Zapier.

7+ Years

€14M+ Revenue

5 Markets

Paid Channels

Meta Ads TikTok Ads LinkedIn Ads Reddit Ads

Creative & Strategy

Creative Testing UGC Briefs A/B Testing Funnel Architecture Landing Pages Quiz Marketing Test

Analytics & Attribution

GA4 Meta Analytics Northbeam UTM Frameworks AppsFlyer Hyrox

AI & Automation

Claude Anthropic Zapier REST APIs Claude Code Make.com GPT Codex

Certifications

Media Planning Professional Meta Certified

Media Buying Professional Meta Certified

Languages

Experience

Career Timeline

01 / 04

2023 — Present Senior Role

Senior Media Buyer

Performance Agency · NDA

Lead media buyer on e-commerce and lead-gen accounts, including a two-year flagship at €130K/month average spend and ~700% ROAS.

Managed €100K–250K monthly ad spend across Meta US/EU; scaled top accounts from $2K → $10K/day without quality loss
Built 3–6 month media plans for Polish market leaders and EU enterprise brands — paid social roadmaps tied to seasonal launches, retention waves and revenue targets
Direct client communication: weekly stand-ups, monthly strategy reviews, quarterly business reviews
Web model subscription campaigns, growth optimisation (LTV, CAC, MRR, MER, bROAS, attribution funnel)
Lookalike & remarketing strategy growth, creative testing structure and scaling own model
Reporting stack: GA4, Supermetrics, Amplitude, Northbeam

2023 Feb 2023 — Dec 2023

Media Buyer — Entertainment & Ticketing

In-house · NDA

Built and scaled full performance funnel for ticketing e-commerce. First role where AI automation is embedded in the daily workflow.

Developed comprehensive paid campaigns across Meta, TikTok and adjacent social channels
Built end-to-end creative strategy for ticketing verticals — concept development, angle selection, hook writing, and visual direction for each event category
Deep understanding of how to structure and run creative testing in Meta Ads: naming conventions, variable isolation, statistically valid sample sizes, and reading results without premature conclusions
Ran systematic creative tests across formats (video vs. static), hooks (emotion vs. urgency vs. social proof), and copy length — documented winning patterns per audience segment
Productionised AI assistants (Claude) for creative briefing, copy variation and ad performance triage — ROAS lift across A/B cohorts
Owned the full A/B testing program on new offers, landing pages and angles

2022 Mar 2022 — Nov 2023

Middle Media Buyer

Miele

Multi-market performance for a global premium-appliance brand. Full ownership of campaign architecture, creative analytics and financial planning across European markets.

Built full campaign structures across Meta — prospecting, retargeting, and remarketing layers with granular audience segmentation per market
Designed and ran structured A/B tests on ad creatives: hook variations, visual formats, copy angles, and CTA treatments to identify top-converting assets
Applied hook & hold analytics framework — measured 3-sec hook rate and video retention curves to diagnose creative drop-off and brief replacement assets
Built daily spend & ROAS tracking tables in Google Sheets — live dashboards with pacing vs. targets, budget utilisation, and forward ROAS projections by campaign
Delivered against ROAS / CPC / CPA targets across European markets with weekly performance reviews
Continuous optimisation and reporting via Looker Studio, Supermetrics and GA4 — automated weekly read-outs aligned to brand KPIs

2021 In-house · Automotive

Lead Generation Specialist — Meta Ads

Bavaria Motors (BMW)

In-house performance role at a BMW dealership. Owned the full Meta Ads lead-gen operation — from media planning and budget allocation to measurement infrastructure and audience strategy.

Developed media plans for Meta ad campaigns: channel mix, placement strategy, scheduling, and spend pacing against monthly lead targets
Designed full campaign architecture for lead generation — prospecting, retargeting, and remarketing layers with granular audience segmentation
Ran Conversion Lift and Brand Lift studies to measure incremental impact, understand user behaviour, and assess purchase intent across funnel stages
Managed annual ad budget of $100,000 — full ownership of allocation, pacing, and efficiency reporting
Built analytics stack using Haus.io, GA4, and Northbeam — maintained full data integrity and delivered consistent performance read-outs to stakeholders

👋

Open to opportunities · Warsaw · Remote

AI creative that drive high performance

Vertical Ads 9 : 16

01 / 12

Sunglasses

Fashion · Meta Ads AI

Video Ads 16 : 9

click thumbnail to switch

01 / 9

Mountain Range

Meta Video Ads AI

Static Ads View Gallery →

01 Book Film

Cinematic storytelling built for Meta placements. Full concept, script and direction — generated with Claude, rendered in Higgsfield.

Higgsfield Claude 16 : 9

02 Anime Game Ad

High-retention game creative in anime style. Motion-first format designed for App Install campaigns — hook in first 2 seconds.

Higgsfield Claude 9 : 16

AI Automation

Production-grade AI workflows

AI Agents

Custom agents on Claude / Anthropic for repetitive marketing ops — brief intake, creative QA, performance triage, account audits.

Process Automation

Everything from straightforward automations to complex, multi-step pipelines — matching the right level of engineering to each workflow.

Dev Tooling

Proficient with Claude Code and Codex; continuously evaluating and adopting new tools to push automation capability further.

Custom Integrations

Bespoke integrations between Meta Ads, CRMs, analytics and AI — syncing leads, events and creative metadata across the stack.

Creative Automation

Systems that automate ad-banner production — programmatic creative generation for campaign-scale testing and rapid iteration.

Email & Outreach

Automated sequences with personalised drafting, follow-up logic and CRM hand-off — cuts SDR / account-manager time by ~60%.

Mobile App Growth

User acquisition that converts

A year of dedicated mobile app install and web-to-app user acquisition — running paid funnels that convert cold traffic into installs and in-app events.

App Install UA

App Install & Web-to-App

1 year driving web-to-app and app-install campaigns, optimising toward installs, registrations and in-app purchase events.

Unit Economics

CAC & Payback Period

Calculated Customer Acquisition Cost per channel and cohort; tracked payback period against revenue to evaluate campaign profitability and budget allocation decisions.

Revenue Modelling

LTV Forecasting

Modelled Lifetime Value by cohort and acquisition source — used LTV/CAC ratio as the primary scaling signal to identify channels worth doubling down on.

Cost Efficiency

CPI Optimisation

Tracked Cost Per Install across creatives, audiences, and placements — ran structured A/B tests to bring CPI down while maintaining install quality and downstream event rates.

Engagement Health

Retention Rate Analysis

Monitored Day 1 / Day 7 / Day 30 retention cohorts to evaluate creative-to-install quality; fed findings back into targeting and brief refinements.

Attribution Stack

AppsFlyer & Deep Link Routing

Hands-on with AppsFlyer and RedTrack.io — deep-link routing, event mapping and accurate cross-channel attribution.

Verticals

Multi-Market App Scaling

Scaled installs for an e-commerce app and a health & wellness app across multiple markets.

Quiz Funnels

Quiz-Based Acquisition

Built quiz-based acquisition funnels that pre-qualify users and lift install-to-activation rates.

Data Analytics

Hyrox — Event Analytics

Performance analytics for Hyrox fitness events — tracking acquisition funnels, event-based conversions, and cross-channel attribution to optimise paid media toward registrations.

Make Growth Inevitable.

Growth
marketing
specialist

Campaigns that
delivered real results